HOME ALONE STORE
From 2022 to 2024, I co-founded Home Alone Store, a comfy and timeless clothing brand. I built the brand from the ground up, leading all content creation, branding, and social media representation to bring its vision to life.
Credits:
Art Direction & Photography - Viktoriia Hume
Graphic Design - Nina Michailidou
Production - Konstanta and Yana Khazanovich
I built and curated an e-commerce store, overseeing every detail from concept to execution. All product images and lookbooks were styled, shot, and created by me.
I also curated social media content and email campaigns, creating engaging and meaningful connections with the audience. On Instagram, I introduced the 'Small Talk' series—a rubric featuring short interviews with women from around the globe. They shared insights on finding comfort in their lives and balancing their careers, crafts, and businesses.
